Scotcomms Technology Group
New Technology Centre,
North Haugh,
St. Andrews, KY16 9SR
Scotland
Tel: +44 (0)1334 476504
Fax: +44 (0)1334 479201
Scotcomms "Web-Mall" - Online loyalty
The "Web-Mall" is an online loyalty scheme that enables members to transact with over 450 of the busiest and best known online retailers in the UK, and earn points that can be redeemed back with the issuing party (home-club or organisation). The Web-Mall can be customised to reflect the client branding and can work in complement with any existing loyalty scheme, delivering double-value to members. The Scotcomms Web-Mall facility is compelling enough to be the basis of a loyalty offering in its own right.
Scotcomms has been delivering loyalty and membership solutions to a diverse range of sectors since 1993. Sport is our highest profile sector to date with clients such as The FA, Chelsea FC, The Lawn Tennis Association, Celtic FC and many more.
The Scotcomms Web-Mall was originally established in 2002 when we recognised that many sports fans were geographically disadvantaged, and may not be able to participate in the conventional hi-street based loyalty scheme within the catchment area of their club or organisation. To address this, an online loyalty scheme was created expanding the offering and allowing members to transact with a range of online retailers to earn points that could be redeemed with their club.
The real power of the Scotcomms Web-Mall as a value-add to any system lies in the fact that all points earned within the facility can only be redeemed in the Clients’ outlets, thereby funnelling all activity back to originating source, resulting in customer retention and opportunity for up-sell. (See sports focused web-mall in action visit www.teamcard.co.uk )
The Scotcomms Web-Mall facility has matured and expanded exponentially, producing a four-fold increase in transactions in the twelve months leading to December 2009.
Potential clients can take comfort from the fact that technology platforms have also evolved, making the Scotcomms Web-Mall Online Loyalty facility more affordable than ever.
Download documents:
Customer Loyalty & Retention [pdf, 70kb] 
Web-Mall Online Loyalty [pdf, 97kb]