- When Deployed – August 2009
- Features enabled- Season ticket access, membership and loyalty
- No of cards issued to date – 14,861
After an exhaustive process to examine all options, Sheffield Wednesday Football Club selected the TeamCard BTED system above all others when implementing a new access control programme at Hillsborough Stadium for the start of the 2009 season. SWFC season ticket holders will now gain access to the grounds using TeamCard barcode technology, allowing the club the ability to swiftly and securely monitor admission activity across all turnstiles. The system was deployed in July 2009 and passed the initial reliability and capacity tests with flying colours.
With the support of the club, the added benefit of the TeamCard loyalty scheme has been embraced by Owls supporters resulting in an initial web registration record of over 20% uptake within the first few days of card receipt. Sheffield Wednesday fans accounted for over 26% of all online related TeamCard loyalty activity in the first month of the new season.