Scotcomms Technology Group

TeamCard, the country's largest and most recognised Sports Membership programme, is about to introduce yet another club to their existing list of high-profile sports clients. Castleford Tigers will be introducing fans to TeamCard with 'CAS FANS', an exciting new key fob membership scheme, allowing their supporters the chance to lower the cost of their passion.

The TeamCard 'CAS FAN' membership programme will allow supporters of Castleford Tigers to collect TeamCard loyalty points from the club shops and online store; from over 450 top online retailers and from selected high street partners through our official TeamCard 'marketplace' (www.teamcard.co.uk). All TeamCard loyalty points collected by members of the CAS FANS programme will be available for redemption against various goods and services at 'The Jungle', the home of Castleford Tigers.

A series of special promotions are set to help launch the CAS FANS membership to Tigers' supporters. During its first week of launch, members of the CAS FANS programme will receive double points through the official club shops - the start of many more amazing incentives the club has planned for throughout the year. What's more, CAS FAN members will receive 200 free points when you register the fobs and receive a number of unique benefits linked to match days, launches, events and also the new stadium to be announced later in the year.

Bobby Bahadori, Castleford Tigers Marketing & CRM Executive had this to say:

"Castleford Tigers consider this partnership to be a fantastic opportunity to enhance the Club's data culture.It will position us in a way to benefit from the rich buyer behaviour data provided by the software.It will enable us to target customers accurately and build important relationships in a cost effective manner. What's more, the supporters will be rewarded for their loyalty throughout. Teamcard are an excellent sports loyalty provider with a great track record in a number of sports; other clients include Chelsea FC and Bolton Wanderers. I really hope the fans get behind this new initiative and identify the amazing benefits it will bring to them and the club."

Simon Mowbray, Head of Marketing & Development said:

"We are introducing Cas Fan as a way of rewarding the fans for being loyal to the club."

Randal McLister, Managing Director of TeamCard said:

"TeamCard has proven to be a successful value-added membership solution across the sports spectrum; we are delighted to see its further adoption within Rugby League and look forward to making it a success for Castleford Tigers and their supporters."

Castleford Tigers join the ranks of clubs such as Chelsea FC, Celtic FC, and Bolton Wanderers FC in offering the TeamCard membership programme to fans, but break new ground being the first in Rugby League to launch a key-fob style membership scheme. CAS FANS membership is available now. We look forward to a close working relationship with the club to ensure they, and their members, reap the greatest rewards from the programme.