Scotcomms Technology Group

Following on from the recent TeamCard forum, Sheffield Wednesday Football Club have released plans for a promotional campaign with an aim to further extol the benefits of TeamCard to their fanbase.

The campaign will take the format of a three-stage promotion with a target of 'increasing awareness, increasing registrations and increasing usage'. Each stage will be supported with external club marketing messages as well as in-club events, including increased points awards, giveaways and the opportunity to take part in 'money can't buy' club activities.

The TeamCard forum, held this past February at the Reebok Stadium in Bolton, gathered representatives from our various client clubs to discuss the continued progress of the TeamCard membership and loyalty system and the benefits of the programme to club supporters. The day resulted in inspiring new ideas, as well as the sharing of results from previously successful strategies.

Working closely with TeamCard and some of our most high-profile TeamCard partners, we expect Sheffield Wednesday should see great results from their promotional efforts that we can build on for seasons to come.