Over the last three decades loyalty schemes have evolved from the anonymous stamp-collection discount schemes, into sophisticated card-based solutions that identify and help retain customers. Loyalty is now a critical part of strategic marketing across the retail spectrum.
The challenge for most clients is the same, implementing a loyalty scheme that can convert the passive shopper into a repeat customer or member, retain their business and do so at a cost that is not prohibitive to implementation.
Scotcomms have extensive experience in delivering loyalty solutions across a variety of sectors; including sports membership and retail. We have an impressive existing client-base who can be referred to as operational examples of the solid solutions we deliver. These include:
- Card or key-fob supply (uniquely numbered with machine-readable ID.)
- EPOS integration to enable the scheme at point-of-sale;
- Card issue & registration processes;
- Client branded "Web-Mall" to add to value to client core trading;
- Full client branding (on cards, websites and reports);
- Transaction collection, processing and hosting;
- Instant access to a range of performance reports;
- A homepage for every cardholder to track participation.
Each implementation is project managed throughout and account managed beyond.
As with all our solutions, we do have a major point of difference; we offer our clients’ cardholders a double reward opportunity. In addition to being rewarded for their trade in the Client outlets, we provide a client-branded Web-Mall with over 450 of the UK’s best known retail sites that reward cardholders for their entire internet spend.
The real power of this value-add offer is that all points earned within the Scotcomms Web-Mall can only be redeemed in the Clients’ outlets, thereby driving further trade with the opportunity for up-sell back to originating source. (See sports focused Web-Mall in action visit www.teamcard.co.uk).
Download documents:
Web-Mall Online Loyalty [pdf, 97kb] 
Customer Loyalty & Retention [pdf, 70kb]
Shopping Centre Loyalty & Retention [pdf, 50kb]
Retail Key Fobs [pdf, 99kb]